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Superior Preference®

2 Natural Black

Superior Preference - All-Over Color - Haircolor

Award-Winning

INSTYLE Best Beauty Buys “Best Permanent Haircolor Kit” April 2007

ALLURE Reader’s Choice Awards “Best Drugstore Home Hair Color in Lightest Golden Brown” June 2007

With Fade-Defying Colorants, Superior Preference® stays true to tone for up to eight weeks without fading or turning dull and brassy. Care Suprême® Conditioner, enriched with Vitamin E and UV filter, helps lock in first-day color vibrancy, brilliance, and shine.


Superior Preference® shades


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Science Behind the Beauty

Optimized Fade-Defying System includes Care Suprême® Conditioner with Vitamin E and UV filter so your hair won’t dry out or become dull and brassy.

Colorants & How They Work

Colorants & How They Work

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